Digital Essentials for Caribbean Businesses Part 1

This course establishes a framework for understanding how digital technologies and associated tactics can be used by Caribbean marketing or sales professionals, leaders and executives in charge of teams, tasked with using digital technology to drive business goals including acquisition, engagement and service delivery.

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Lesson series

Digital Essentials for Caribbean Businesses Part 1

Establish a framework for understanding how digital technologies and associated tactics can be used by Caribbean marketing or sales professionals and leaders and executives in charge of teams, tasked with using digital technology to drive business goals including acquisition, engagement and service delivery.


Write your awesome label here.

What's included?

  • 6 Modules
  • Knowledge Check Questions
  • 60 Videos
  • 6 Learning Guides

About the Course

Establish a framework for understanding how digital technologies and associated tactics can be used by Caribbean marketing or sales professionals and leaders and executives in charge of teams, tasked with using digital technology to drive business goals including acquisition, engagement and service delivery.

You'll meet the following objectives


  • Define digital management and its role across key business areas.
  • Develop an appreciation for the orientation of the digital landscape, including multiple platforms.
  • Adopt the use of digital for customer acquisition.
  • Utilise digital to enhance service delivery and increase customer success.
  • Utilise digital marketing as part of brand storytelling.
  • Appreciate the future of digital management and analytics.


Meet the instructor

Chike Farrell

Chike Farrell is the co-founder of Caribbean Ideas Synapse and 
Senior Vice President Marketing of Homeward . He'll share his over 20 years of marketing insights and experience with you to help you become an amazing brand and marketing manager. At the heart, Chike is passionate about seeing Caribbean people and organizations become more globally competitive and influential.
Patrick Jones - Course author