Content Marketing
This course aims to help business persons understand the different types of content marketing tools that are used by Caribbean marketing
or Brand Management Executives. In the end all the information shared will lead us to building an amazing content marketing plan.
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Lesson series
Content Marketing
This course aims to help business persons understand the different types of content marketing tools that are used by Caribbean marketing professionals or Brand Management Executives. In the end all the information shared will lead us to building an amazing content marketing plan.
Write your awesome label here.
What's included?
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6 Modules
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1 Final Assessment
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40 Short Videos
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1 Learning Guides
About the Course
This course aims to help business persons understand the different types of content marketing tools that are used by Caribbean marketing or Brand Management Executives. In the end all the information shared will lead us to building an amazing content marketing plan.
You'll meet the following objectives
- Define and clearly articulate the main areas of Content Marketing.
- Identify and utilise appropriate Content Marketing tools which create competitive advantage.
- Utilise different types of storytelling within your content strategy.
- Develop and utilise a content marketing framework.
- Ensure that your content marketing plan reflects the wider strategic perspective of the business.
- Develop a Content Marketing Plan.
Meet the instructor
Brevard Nelson
CEO & Co founder Caribbean Ideas Ltd. Brevard has a unique blend of marketing and corporate communications talent, web development and IT expertise,
seasoned with an entrepreneurial spirit. Before moving into full-time work at Caribbean Ideas Limited, he functioned for over 10 years in various roles within the Guardian Holdings Group, culminating as Group Corporate Communications Manager.
In his professional career he also served as VP of Branding and Visual Communications on the Board of the International Association of Business Communicators – T&T Chapter, where his white paper on how Caribbean Businesses can add digital media to their marketing mix, was published in IABC’s international, award winning publication, Communication World. Brevard completed an Executive Education Programme at the Harvard Business School and holds a Master’s Degree in International Marketing Communications from the London Metropolitan University and a Masters in Management from the ESCEM Business School in France. He also holds an undergraduate Business degree from the University of the West Indies.
Patrick Jones - Course author