Brand Management Essentials for the Caribbean Marketer 2

This course is intended to guide Sales and Brand Managers to understand the role of Marketing in driving Sales and also provide them with the necessary skills to measure their success and develop meaningful campaigns.
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Lesson series

Brand Management Essentials for the Caribbean Marketer Part 2

This course is intended to guide Sales and Brand Managers to understand the role of Marketing in driving Sales and also provide them with the necessary skills to measure their success and develop meaningful campaigns.  
Write your awesome label here.

What's included?

  • 6 Chapters
  • 1 Certification of Completion
  • 58 Videos
  • 6 Learning Guides

Key areas this course should help Sales and Brand Managers with: 

  • Understanding the Role of Marketing in Driving Sales 
  • Measuring Success - Marketing Metrics – GP, Markup, ROI, Brand Margins 
  • Understanding a Brand P & L 
  • Differentiating between the use of ATL vs BTL 
  • Launching a New Product 
  • Understanding the Competitive Set 
  • Why Campaigns Fail - Role of Execution & Winning Steps, Post Campaign Evaluation 

Outcomes

  • Articulate the role of marketing in driving sales 
  • Evaluate the success of your marketing strategy and brand by relating it to the ROI  
  • Assess the profit and loss reports of the brand 
  • Differentiate when to appropriately use ATL and BTL techniques for maximum impact and effectiveness 
  • Gain an appreciation for the competitive set and how this can inform your strategy 
  • Articulate the steps in designing a winning campaign and conducting successful post campaign evaluation. 
Meet the instructor

Chike Farrell

Chike Farrell is the co-founder of Caribbean Ideas Synapse and
Senior Vice President Marketing of Homeward . He'll share his over 20 years of marketing insights and experience with you to help you become an amazing brand and marketing manager. At the heart, Chike is passionate about seeing Caribbean people and organizations become more globally competitive and influential.
Patrick Jones - Course author