5M's of the Modern
Marketer

This course brings to light the skills a modern marketer needs to navigate this ever evolving world. Covering the importance of cross functional support within the organization as well as the importance of a robust marketing tech stack.
Write your awesome label here.
Lesson series

5M's of the Modern
Marketer

This course brings to light the skills a modern marketer needs to navigate this ever evolving world. Covering the importance of cross functional support within the organization as well as the importance of a robust marketing tech stack.
Write your awesome label here.

What's included?

  • 1 Module
  • 1 Certification of Completion
  • 3 Knowledge Check Questions
  • 5 Videos
  • 1 Learning Guide

About the Course

This course brings to light the skills a modern marketer needs to navigate this ever evolving world. Covering the importance of cross functional support within the organization as well as the importance of a robust marketing tech stack.

We'll answer the following questions: 

  • Master Plan: What are you doing to create your master plan?
  • Market: Do you understand your market?
  • Media Mix: Is your mix heavily concentrated on only 1 or 2 channels?
  • Material: What material or Content are your creating for your audience?
  • Measurement: Can you attribute sales or conversion to your marketing efforts?
Meet the instructor

Brevard Nelson

CEO & Co founder Caribbean Ideas Ltd. Brevard has a unique blend of marketing and corporate communications talent, web development and IT expertise, seasoned with an entrepreneurial spirit. Before moving into full-time work at Caribbean Ideas Limited, he functioned for over 10 years in various roles within the Guardian Holdings Group, culminating as Group Corporate Communications Manager. In his professional career he also served as VP of Branding and Visual Communications on the Board of the International Association of Business Communicators – T&T Chapter, where his white paper on how Caribbean Businesses can add digital media to their marketing mix, was published in IABC’s international, award winning publication, Communication World. Brevard completed an Executive Education Programme at the Harvard Business School and holds a Master’s Degree in International Marketing Communications from the London Metropolitan University and a Masters in Management from the ESCEM Business School in France. He also holds an undergraduate Business degree from the University of the West Indies.
Patrick Jones - Course author